Zhong Xuegao: A Case of Inevitable Collapse

The collapse of Zhong Xuegao is inevitable. It cannot stand. Since it is positioned as a high-end store and sells 18, 20 and 31 pieces, then you should not add edible glue. Of course, adding edible glue is legal and can be added. , but Haagen-Dazs does not have edible glue, it is completely natural raw materials. If you want to position it as a high-end product, don’t add edible glue.

The second one is that the boss is called Lin Sheng. The founder was originally a planner from Harbin Ice Cream Madier and Zhongjie Ice Cream. Later I thought, oh, I have mastered the skills, and I copied Zhong Xuegao. In fact, It may seem like a person who is engaged in planning or advertising is very close to starting a business, but in fact, your skill requirements are completely different, so he failed in this area. This case is also common in China.

Another one, Zhong Xuegao, was also born at the wrong time. There have been no large-scale consumer goods in China in the past 20 years, because everyone from Taobao to Taobao pursues low prices. How can a new consumer brand be born, because the brand needs to be negotiated. I need good quality. Now everyone is trying to control traffic and price, which is self-defeating. It is not conducive to the emergence of a new brand with a high-end positioning. #slerf #ETHFI #BOME #xrp #sol

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